Competitive Analysis

Entrepreneurial Idea:

HR&BP is an app that allows its users to track their heart rates and blood pressures. You will create an account where you provide height, weight, and dietary habits. Once you have provided sufficient information, you may hold your mobile device to your chest to receive a digital display of your heart rate and blood pressure. The app will then give you a schedule of your weekly workouts and what heart rate you should keep your heart at while working out. If you are not exercising proficiently, your mobile device will give you a warning.

Nike has created a “FuelBand”. This brand recognizes  the type of activity you are doing. For example, you could be running or playing basketball. This band calculates your movement into Nike “Fuel Points” that allow its user to set goals. As you reach closer to your goal, the color of the lights will change from red to green. Along with this bracelet, there is an app you can download to your Iphone.

The Nike Fuel Band could be combined with my product to form a new and better app and brand. The HR&BP app should also include a wrist band that will help determine your heart rate and blood pressure. Like the Nike Fuel Band, the HR&BP brand will also be able to detect your daily movements. This will allow the app and the bracelet to track your improvements.

http://store.nike.com/us/en_us/?l=shop,pdp,ctr-inline/cid-1/pid-669575/pgid-670534

There is an app that you can download to your phone that is called workout trainer. This app shows the user exercises and videos that show you how to perform each step correctly. This app also allows you to choose what area of the body you want to focus on.

This app can be combined with the HR&BP app to help the user choose parts of the body they want to focus on. They are both similar in the fact that both apps show the user how to perform certain exercises through videos. What the HR&BP app could take from the workout trainer app is that the user should be allowed to select what parts of the body they want to work on.

https://play.google.com/store/apps/details?id=com.skimble.workouts&hl=en